the business of emotion,

You are in

and we are too.

Blue downward arrow on a dark background.

Our Story

Ten Over Media was created in 2018 with the vision of creating a seamless, branded and engaging pre-opening journey for properties. Since then, we've redefined the guest and buyer digital experience before opening, through tailored creative solutions for marketing & sales professionals.

Here's how we got there.

Picture of Ten Over Media founders jumping in a rocky desert landscape under a clear blue sky, wearing casual clothing and sneakers, with large boulders in the background.

The way

pre-opening creative

was meant to be

Our founders, French twins Rémi and Mathieu Anfosso, grew up in a lovely Bed & Breakfast on the French Riviera hosting guests from all over the world. Now based in Paris and California, the twins brought together their successful backgrounds in television and architecture to found Ten Over Media.

Get in touch with the twins

HSMAI logo with the slogan "Fuel Sales, Inspire Marketing, Optimize Revenue."

You can find the twins socializing at various hospitality marketing events, such as the annual HSMAl Commercial Strategy Week.

Our Mission

We believe in empowering developers & marketers to promote their properties on their own timeline. We’re building the best content that engages audiences for properties in development - beautiful, branded, simple and experiential.

Collage of travel and leisure scenes, including people enjoying beverages under a gazebo, an aerial view of a resort with pools and palm trees, a couple walking near a beach, a couple on a balcony, and various interiors of homes and restaurants.

The most branded

and engaging solutions

to pre-opening content

Remi & Mathieu began producing narrative-driven films for developers, resulting in heightened property awareness, early bookings, and engaging storytelling.

Recognizing an unmet need in pre-opening property marketing that saves time, money, and drives bookings, they founded Ten Over Media, and partnered with top designers and TV experts.

As we grew, we developed real-life integration, cross-platform integration, personalised storytelling with media strategy to establish the pre-opening journey of properties.

Take your marketing to the next level

Modern hotel lobby with reception desk, abstract art, and seating area.

We’re creatives, and

we speak hospitality

Today, service is at the heart of everything we do. We’ve quickly understood the unique demands of the hospitality industry, and we’ve surrounded ourselves with hospitality professionals to make sure we all speak the same language.

Because we’re not just here to deliver content; we’re here to enhance your brand’s story and provide you with the support you need to thrive in the competitive world of hospitality.

LATEST AWARDS

2024

Our content for Minnesota Zoo Treetop Trail was the winner of a Integrated Campaign - Business to Consumer.

HSMAI Adrian Award

2023

HSMAI Adrian Award

Our content for Sun Outdoors Islamorada was the winner of a Multimedia Multiple Channel award.

2022

Summit Creative Awards

Our content for Sun Outdoors Islamorada was the winner of a Multimedia Multiple Channel award.

2021

Hermes Awards

Our content for Sun Outdoors Islamorada was the winner for Multimedia Multiple Channel.

2021

Summit Creative Awards

Our content for Hotel Le Mas was the winner of a Best Idea Never Produced award.

2021

MarCom Awards

Our content for River Run Resort was the winner of a Best Integrated Campaign award.

MEMBERSHIP & AFFILIATIONS

  • Hospitality & Sales Marketing Association International (HSMAI)

  • San Luis Obispo Downtown Association

Three things we believe about pre-opening creative.

It should be engaging

Content should hook your target audience, drawing them into an immersive experience that fills them with excitement.

It should be authentic

Content should authentically convey your brand essence, helping your travelers envision a genuine and memorable experience.

It should be seamless

Collaborating with a pre-opening partner should be easy, solution-driven, & eliminate construction-driven timelines from the equation.

A curved black card displaying the text 'TENOVER' and a 'Certified B Corporation' logo on a light gray background.

We’re B-Corp certified

Ten Over stands as an innovative and award-winning firm, setting new industry standards in design and customer service. We became one of the firsts in California and worldwide in our category to undergo the rigorous certification process of becoming a Certified B Corporation.

We take pride in being part of a global community of businesses dedicated to driving positive change and making a difference beyond financial gains.

The certification highlights our commitment to the highest standards of social and environmental responsibility. We are dedicated to ensure our business success aligns with societal well-being and ecological sustainability.

Three women in tropical setting toasting with cocktails, surrounded by palm trees.

And we’re excited to hear from you

We're not your typical production studio. We dedicate our time and energy to serving as your creative center, fostering more profound and intimate connections with our community.

Be it as a teammate, as a brand, as a partner, or just as a friend, send us a note and we’ll get in touch.

Frequently Asked Questions

Pre-opening Marketing Basics

  • An anticipation-builder. Pre-opening (or pre-launch) marketing typically takes the form of a strategic initiative, such as a marketing or sales campaign, aimed at actively involving potential buyers or guests. It is designed to generate anticipation and enthusiasm for a property ahead of its official launch. Effective pre-opening marketing lays the groundwork for a successful market entry, leading to strong operating profits from the start.

  • For revenue boost. In today’s highly competitive travel and tourism industry, marketers must gain a competitive advantage that shows results. Establishing a pre-opening marketing campaign enables them to engage potential customers at an earlier stage than before, and craft a compelling narrative that distinguishes their property from competitors. This strategy can significantly enhance occupancy rates, increase revenue, and ensure a successful launch. These factors are vital in an environment where first impressions can be the decisive factors in a property’s long-term success.

  • Conversion catalyst. Today, visual content stands as a powerful tool for conveying a property's essence and charm in a captivating and memorable manner. There are several compelling reasons for this:

    • Immediate Engagement: Visual content instantly captures the attention of potential customers, encouraging them to explore your property further.

    • Emotional Connection: It triggers emotions and enables viewers to visualize themselves experiencing the property, influencing them to make advance bookings.

    • Effective Storytelling: Visual content can effectively convey the property's unique value proposition through compelling narratives.

    • Brand Identity: It can be tailored to reflect a brand's identity, creating a strong and memorable image for its target audience.

    • Multichannel Adaptability: Visual content can be seamlessly adapted to various marketing channels, ensuring a smooth customer journey.

    • Enhanced Visibility: Visual content is more likely to be shared, increasing your property's online visibility.

    • Improved Conversion: All these benefits contribute to higher conversion rates.

Our Solutions

  • Moving pictures. Marketing and Sales Films stand out as the most effective assets you can acquire before launching your property. Video content removes barriers when introducing your property to your target audience, facilitating easy sharing. Complementing these films are assets like Short Commercials, Social Media content, and Lifestyle Renders, which work together to captivate your audience.

    Ten Over Media specializes in delivering the most engaging branded films for pre-opening, seamlessly integrating them into your distribution channels. Our creative studio also provides all the necessary supporting assets for a successful campaign, complete with personalized storytelling and proactive project management.

  • Convenient. Ten Over Media is committed to simplifying the pre-opening creative process into 3 easy steps:

    • Strategize: We help you define the ideal content you’ve envisioned for your property.

    • Produce: Our team of CG artists, filmmakers, and talents create that content.

    • Distribute: We deliver tailored content for your external channels, enabling you to distribute it seamlessly.

  • Tailor content. To ensure brand consistency across platforms like YouTube, Instagram, Facebook, TikTok, Twitter, email, website, television, and radio, it's essential to understand their unique best practices, engagement guidelines and content format.

    We work closely with you to identify your chosen distribution channels and produce content tailored to each, maximizing its effectiveness.

  • Sun Outdoors Islamorada, an RV & Vacation Homes Resort, opened in the summer of 2023 in the Florida Keys. Our team created targeted marketing films for the resort's audience, tailored social media content for various distribution platforms, and provided a multitude of images for both online and print use.

    Notably, this content was launched over two years before the grand opening, and it delivered a remarkable 40X ROI within just six months of the campaign. Ten Over Media's exceptional work was also honored with a prestigious HSMAI Adrian Award.

Logistics and Expectations

  • Barely anything. Our mission is to deliver you outstanding content when you have nothing to show. Ten Over Media has successfully initiated projects with just a simple conversation as the starting point. We provide comprehensive guidance on the possibilities at every stage of your project.

    If available, our team leverages the brand guidelines created for your property, the target audience profiles you've researched, the property's design drawings, and a single point of contact.

  • Expect magic. We have a unique ability to transform piles of dirt, mere construction plans and branding decks into captivating, branded visual experiences. You can rely on us for honest and clear expectations, availability, on-time delivery, and a friendly, understanding team that fosters long-lasting relationships.

    On another note, while each project has different expectations and generate different types of revenue, the results we typically receive outreach our clients’ expectations. For more information about metrics, feel free to reach out to us and we will be happy to set up a call.

  • Tailored pricing. Costs may differ from one property to another, but some general guidelines can be followed. Each property and campaign incurs a fixed cost to establish a foundational framework for our work, essentially creating the canvas for asset creation and filming. Additional costs then fluctuate based on factors like the required video runtime, the quantity of assets to be created, and the distribution range for these assets.

    Your project manager will also collaborate with you to identify potential cost-saving measures, if necessary. The total amount is then divided into a payment plan that we will discuss with you, following reception of a retainer.

  • Audiences are different in every market – all deserving their stories to be told. Our team has produced work in the Hospitality, Real Estate, Travel, Tourism, Commercial, Athletic, Education and Religious markets.

  • While the content we offer takes a little more production time than a regular on-location shoot, we do accommodate rush projects and tight timelines, on a case-by-case basis. Please note that rush service requests are always subject to rush fees.