GETTING YOUR live action PROJECT STARTED
1. ASSETS REQUIREMENT
Type of assets needed (promotional film, social media clips, TV spots, online ads, etc.)
Length of deliverable for each type of asset (30sec clips, 2min video, etc.)
Assets diffusion platforms (TV, internet, social media, etc.)
Assets usage length (rights to perpetuity, 10 years, 1 year, etc.)
Storytelling expectations (Do you require characters? Do you have a story in mind?)
2. PROJECT DETAILS
Project address, coordinates and general project info.
Clear summary of interior and site spaces functions.
Definition of locations needed to be represented in the assets.
3. GOALS, VISION AND BRAND
Target market research; who is your audience?
Any marketing material related to the project (brand development guide, visual systems & identity, etc.)
Project name and logomark files.
Project brand story & narrative. This helps us tell the right story within the renderings and videos. What makes the project unique?
Short narrative on how you see your project in 10 years.